Our Story

The Hufford family has been serving the St. Louis community for three generations, dating back to 1948. With an emphasis on expertise, quality and customer service, Huffords Jewelry has established itself as
the go to jeweler for those seeking the ultimate jewelry buying experience. We pride ourselves on upholding a simple principle: every customer leaves the store happy.


Jewelry for Moments, Jeweler for life. More than a mere tagline, this encompasses who we are.

Jewelry for moments.

There are many reasons to purchase fine jewelry. As a personal statement and to accentuate your wardrobe, to celebrate personal life achievements and special moments, or as symbol of love and commitment. It is our truly our honor to play a role in these special life moments.

Jeweler for life.

We offer a broad range of services to help our customers in the times between life’s special moments.
We are renowned for our service department. Whether your jewelry needs to be sized, repaired, engraved, or appraised, our expert and experienced staff is equipped to assist you with all of your jewelry needs.

Our mission is to not merely serve our customers on a transactional basis. We are looking to create lifelong customers, or better lifelong friends.